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Over the past three months, we’ve been running a focused and innovative Google Ads campaign, and the results are the best we’ve seen to date. In fact, we’ve seen a 48% increase in conversions compared to the previous three months. This blog breaks down how the campaign was structured and why changes we made delivered such good results.

Search engine optimisation (SEO) is characterised by two paramount components – technical SEO and link building. Metadata, image alt tags and schema markup, also, link building increased leads by 48% and visitors by 20% in two separate campaigns. Read about two different quarters we finished recently and our results here.

Social media marketing is effective for both big product brands looking to establish their name and very visual service businesses. Social media marketing success relies on effective copywriting, strong use of multimedia and efficient advertisement configurations. Read more about how to tell a story here.

[UPDATE: Published on startup.info.] Running a freelancing business requires much thought, planning and executing. Digital marketing is a competitive industry and getting in front of the right people is tough, irrespective of the difficulties of actually closing a sale. There are a multitude of advertising channels one can use to sell a digital marketing service. Read more about how we do things at Red SEO here.