Blog

During a routine upgrade of the Red SEO server to facilitate email capacity, the recovery process went awry and I lost access to databases for several clients and my SEO tools. I’ve tried every route possible to recover the data and have met no success. I am now in the process of rebuilding my sites. This is going to take all Summer. Referrals are still welcome.

Over the past three months, we’ve been running a focused and innovative Google Ads campaign, and the results are the best we’ve seen to date. In fact, we’ve seen a 48% increase in conversions compared to the previous three months. This blog breaks down how the campaign was structured and why changes we made delivered such good results.

Search engine optimisation (SEO) is characterised by two paramount components – technical SEO and link building. Metadata, image alt tags and schema markup, also, link building increased leads by 48% and visitors by 20% in two separate campaigns. Read about two different quarters we finished recently and our results here.

Social media marketing is effective for both big product brands looking to establish their name and very visual service businesses. Social media marketing success relies on effective copywriting, strong use of multimedia and efficient advertisement configurations. Read more about how to tell a story here.

[UPDATE: Published on startup.info.] Running a freelancing business requires much thought, planning and executing. Digital marketing is a competitive industry and getting in front of the right people is tough, irrespective of the difficulties of actually closing a sale. There are a multitude of advertising channels one can use to sell a digital marketing service. Read more about how we do things at Red SEO here.

In the vivacious world of digital marketing, SEO and CRO can be weaponised for e-commerce stores. Developing your site to ensure that visitors can easily buy your products and services is fundamentally important to maximising revenue online and at your bricks and mortar store. We use Amazon’s principles when designing E-Commerce. Read more here.

Link building is a crucial part of a successful SEO strategy. Building backlinks to a website drives organic traffic and improves its search engine rankings. In this blog post we explain the fundamentals of link-building, discuss how to gain high-quality links, leverage local SEO for link-building and evaluate link-building success…

In the vast and ever-evolving landscape of digital marketing, small businesses often find themselves competing with each other for online visibility. This scenario en-impasse has led to the rise of local SEO as a powerful tool small businesses should use to to level the playing field with their biggest competitors…