AI queries can be augmented with specific syntax to target situational problems and produce easy-to-understand output, content optimised for Google search results and code that is easy to implement. Following a structured approach in your interactions with AI leads to consistent results – the software is very reliable. AI software can write meta descriptions and rich snippets, find keywords for use in copywriting, develop article structures for blogs and write code.
Technical Optimisation
With the right query, optimising a website’s technical SEO elements can be done quickly and effectively. AI-written metadata updates and copy intended for rich snippets can be composed efficiently by asking structured questions. For example, writing a list of twenty meta titles or descriptions can be achieved within 30 seconds of a query input. It takes a little longer to write the query for rich snippet optimisation, but output is produced even faster.
In the first instance, asking an artificial intelligence to…
“Write twenty meta titles, approximately 60 characters in length of the format <title> | <site title> for the following list of URLs:
https://www.redseo.com.au/
https://www.redseo.com.au/blog
https://www.redseo.com.au/contact-us
https://www.redseo.com.au/website-design
https://www.redseo.com.au/seo
https://www.redseo.com.au/social-media-marketing
https://www.redseo.com.au/prices
https://www.redseo.com.au/2023/06/what-is-seo-and-how-does-it-benefit-my-business
https://www.redseo.com.au/2023/06/social-marketing-tips-and-strategies/
https://www.redseo.com.au/2023/06/whats-included-in-a-seo-subscription/
https://www.redseo.com.au/2023/06/how-can-ai-be-used-in-seo/”.
..will return a list of meta titles for the pages listed above, all in the same format. These can be quickly copied and pasted into CMS meta title fields. The list of URLs in the query can be quickly retrieved from a sitemap in order to populate the query.
Asking AI to…
“Improve my rich snippet for the search query: “How Can AI Be Used in SEO” so that my rich snippet has a greater chance of ranking above the current rich snippet, which is:
“AI-powered SEO uses AI tools to analyze keywords and your site performance to determine which steps can help you rank higher in search results. AI can analyze data, see which pages rank above yours, and tell you how to raise your brand’s profile. Google’s BERT and Rankbrain algorithms, for example, are powered by AI.”
My current rich snippet is: “Artificial intelligence is certainly making a large leap into the public domain following the release of ChatGPT, Bard and other AI search engines. Asking an artificial intelligence machine the right questions enables efficient technical SEO optimisation and easy content development. It also can develop code which makes link building way easier. Implications of AI’s emergence are manifold. Employment, convenience and free will are all bought into question when AI is used to power marketing.”
..will return a rich snippet that has an improved chance of ranking.
Content Development
Content development is made easy when you have a list of keywords you want to rank for. We don’t recommend using ChatGPT for copywriting because a human will usually produce more-authentic work, however its keyword-optimised article structures are neat and tend to result in a greater chance of your blogs ranking.
For example, asking artificial intelligence to…
“Write an article structure composed of headings and descriptions for an approximately 1000-word article. The structure should maximise the chances of the article ranking in the top Google search engine ranking position for the keywords, ‘how can ai be used in seo’, ‘ai in seo’, ‘ai seo applications’ and other similar keywords.”
..will provide a framework which can be used to write an article on the use of AI in SEO. Heading structures will include the keywords you have identified in your query and similar variants. A description of each paragraph will also give you a giant kickstart when you begin writing the copy.
Link Building
I built custom software designed to make organic link building far more effective and fast. Organic link building involves compiling a list of outlets and directories with content and listings that are relevant to your product or services and reaching out to publishers to ask them to include a link to your page in their copy. The process is extraordinarily time-consuming due to the large scale outreach needed to achieve results. We asked AI to write code that retrieves email addresses and phone numbers from publisher’s contact pages. We then asked it to write additional code that mass emails lists of email addresses. This means tracking down and contacting editors with personalised requests for links can be done at two clicks of a button as opposed to requiring endless browsing and copying and pasting.
Where Will AI Take Us?
Artificial intelligence is certainly making a large leap into the public domain following the release of ChatGPT, Bard and other AI search engines. Asking an artificial intelligence machine the right questions enables efficient technical SEO optimisation and easy content development. It also can develop code! This made link building way easier at Red SEO – after we built our link-building software with AI. Implications of AI’s emergence are manifold. Employment, convenience and free will are all bought into question when AI is used to power marketing. Only time will tell how far AI goes.