How Does SEO Benefit Business Websites?

Search engine optimistation (SEO) is the primary means through which websites appear in Google and other search engines. When people look for local businesses, they often turn to Google as a gateway to business websites. A website can therefore be a great marketing tool. Once you have a website you may update it with optimisation configured for search engines in order to increase its visibility, its brand image and attract more customers. This is increasingly valuable considering Australian internet usage rates, in particular on mobile devices. A website with SEO also increases the value of your business.

There were 23.6 and 25.3 million internet users in Australia in January, 2023. Of these, 94.56% prefer Google as their go-to source for products, services and information. It makes sense that with 21.8 million potential customers accessing Google search every day, you want to be included in the results.

51.98% of all web traffic comes from smartphones. Mobile technology these days is more location-centric than ever, relying on local signals to put advertising in front of you. This implies you need a localised website configuration to target users in your area of business. This is, of course, possible with SEO.

SEO configurations can target local regions by including local landing pages, enhanced functionality on contact pages and Google My Business integration. Localised search engine optimisation achieves business success in regional markets – consider the “+ near me” parameter, for example. Mobile-responsive websites also attract more Google traffic from users on their smartphones because Google ranks them more-highly. Mobile-friendly websites can also attract more events: calls and emails to your business: if they have solid user experience design and fast, sharp vectors pointing towards call to actions.

After your bricks and mortar presence has been established, a local SEO service can enhance your website to make it easier than normal for customers to checkout, ask for quotes or make bookings using their smartphones.

Responsive design principles mean your content conforms to the screen size of the device it is viewed on. When responsive design is used, websites rank higher in mobile Google searches, so you get more clicks. Another part of responsive design practice involves making sure your website buttons are the right size. When they are sized correctly and also placed in strategic locations surrounded by enticing content, buttons make it easy for users to checkout from your e-commerce store or contact you about your services after they find your website. When you think about how easy impulse purchases are to make on mobile phones, it follows that your business can benefit very much from responsive design elements which especially target mobile devices.

In addition to a quick checkout process, advertising lots of related products on display and multiple finance options are other tactics used to optimise e-commerce sites with SEO. On service websites, subtle call-to-action placement (in colourful banners, quote buttons and comprehensive contact forms) is they key to ensuring SEO is effective as possible.

Finally, SEO is a business asset. By funding search engine optimisation you increase the value of your website and create tax-deductible business expenses. Digital infrastructure counts as equipment and increases the overall value of your business. If you ever choose to retire and sell your business you can increase your asking price by maintaining SEO reporting which shows how effective the equipment is at generating revenue.

SEO is a multi-faceted approach that can benefit your business by advertising your products or services in local or otherwise-located search engine markets. Contact Red SEO to inquire about our SEO service.