The Key To Social Media Marketing

Social media marketing is most effective for brands that prioritise branding in addition to bricks and mortar businesses that rely heavily on store location to drive revenue. Social media marketing success relies on effective copywriting, strong use of multimedia and efficient advertisement configurations. Strong copywriting uses shapes, nuances and articles to reflect other media on a profile. Multimedia too works vice versa – there is a mutually inclusive relationship between text and graphic content in a business’s social media: they are both used to convey value. Revenue-driving social media advertising configuration relies on a strong understanding of relevant audiences and developed knowledge of how a combination of leads, engagement and audience growth contribute to revenue growth. Below, I go into detail about how copywriting, multimedia use and advertising configuration are deployed at Red SEO for best results.

Writing for social media is a process of matching the copy which conveys information about your products, services, promotions and company with the visual representations of your assets. Matching copy with multimedia displays a consistency between what you sell and how you market it. There is obviously flexibility in the way branded copywriting relays the appeal of a product, but the foundational message should be effective at conveying what customers can gain from investing in your product offering. Marketing products, services and information about your brand successfully indeed requires consistency in design and advertising configuration.

Product Marketing

When promoting products your brand manufactures, supplies or distributes, there are certain things that you must convey in order for the messaging to generate sales. Product features, pricing, purchase location and promotional opportunities are fundamentally the most important metrics to include in communication on social media when advertising your products. You may want to prioritise one or another of these depending on your unique sales proposition. In other words, your products’ applications, cost, availability; to whit product placement and any sales or discounts are crucial to convey when posting about your inventory.

Depending on the approach you are focusing on in your copy, certain advertising configurations will be more effective than others. If they’re a consumer focus, product features and product placement can comprise advertising content. These are always featured on a website, so it may be more effective to promote them organically. Pricing can and should always be accessible organically on social media and advertised if it’s competitive. Similarly, sales campaigns and promotions may be most effective when deployed using both organic posts and paid marketing (advertising) from your social media page – to gain both new audiences and target existing followers.

In terms of preferred advertising metrics, prompting visits to product pages on your website can be achieved by boosting links to most-valuable or overstocked products on a brand’s website. Alternatively, if you are paying to advertise a promotion, configuring your campaign to generate engagement and visibility is most effective: you want clicks and eyes on your promo code post and web page.

Services

Marketing services involves publishing content that contains information about accessibility, eligibility, benefits and reviews of what your company offers. Specifically, details of how clients can access your service, how your assets and staff can benefit your clients, who is eligible for your service and exactly what your clients think of your company must be demonstrated on your social media page.

Organic service marketing should focus on relaying where access to services can be found and what your brand’s reputation is. Business locations and reviews are crucially important to convey as is eligibility criteria for your service: your audience needs to know where to find you, what people think of you and that they’re part of a target market who can benefit from your service. Paid marketing of services on social media should focus on product benefits, access and promotions. Your target audience must, of course, include the demographics and interests of your existing customer base – to grow your clientele profiled by those metrics – in addition to demographics you believe or have researched will benefit from your services. It’s foundationally important when investing in social media marketing to know who your customers are.

Your Brand

Information about your brand should be perceivable by visitors to your social media profiles in your  bio and organic posts should convey to loyal customers what your business is doing for them. There should be a mix of written and multimedia content broadcast to audiences in this regard. Your heritage, your values, your commitment to service and your reputation must be easily accessible for audiences, customers and clients. Making this information easy to perceive is important for increasing brand awareness and increasing brand awareness.

Using graphic content on social media: images and videos is really beneficial and a baseline need in terms of achieving great results during social media campaigns.

Images

Images are the most affordable multimedia format to produce. Product photos, staff photos, infographics, location photos, “how-to” images and your logo over, and over and over again are the best examples of the non-video multimedia to publish on your profile. Colours and tone in your images must reflect your logo and any creative branding your company uses on its website and elsewhere. Consistency increases brand recall. Contrast may be used to emphasise unique opportunities available to people perusing your offering.

Videos

Videos have a stronger impact on brand recall and can communicate more information than images. Videos are more expensive to produce than images and, as a result, they convey that your brand has better financial value when they are deployed compared to when they are absent. Branded video content published on social media can highlight your product or service appeal, demonstrate product or service features, relay application: in terms of product functions and demographic or psychographic profiles of end-users and broadcast why your target market should perceive your brand as valuable. As with image content, video multimedia assets must mirror your brands’ other creative assets: your logo, your website, your colour scheme, your store or stores and your staff.

Red SEO always achieves spectacular results over-and-above market average when we deploy social media campaigns.

Brand Awareness

In B2B marketing, the average CPM (cost per mille: thousand views) for Meta advertising campaigns is $22.50. This means that for every $22.50 spent on Meta advertising in the B2B sector, the average business receives 1000 views on their sponsored post. Our results in brand awareness campaigns eclipses this significantly. We have achieved an average CPM of $19.38 (13.87% better):

Brand Awareness
Campaign #	Views	Cost	CPM
1	807	$9.52	$11.80
2	33	$1.09	$33.03
3	268	$8.64	$32.24
4	1565	$10	$6.39
5	2303	$92.58	$40.20
6	7377	$48.97	$6.64
7	9228	$49.40	$5.35
Average	3083.00	$31.46	$19.38

Brand Engagement

The average CTR (Click-through rate) for B2B (business to business) Meta Ads is 0.78%. This means for every 10,000 people that see an ad configured to generate clicks to a website, 78 will visit the page linked to the advertisement. At Red SEO, our paid B2B social media campaigns so far have achieved a 1.49% CTR – 47.66% better than the industry average. Our content is very engaging:

Website Clicks
Campaign #	Views	Link Clicks	CTR
1	549	11	2.00
2	552	13	2.36
3	26645	195	0.73
4	21481	240	1.12
5	20787	239	1.15
Average:	14003	140	1.47

The average CPA (cost per action) for paid B2B Meta campaigns is $23.77. This means that for every campaign run in the B2B sector, it costs, on average, $23.77 to gain a single post or page like, follower or video view. Our brand awareness campaigns have cost an average of $7.40 (69.87% better) per action: page likes, messages and video views:

Brand Engagement
Campaign #	Views	# Actions	Engagement	Cost	CPA
1	807	1	0.001	$9.52	9.52
2	33	–	0	$1.09	0.00
3	268	2	0.007	$8.64	4.32
4	1565	284	0.181	$10	0.04
5	2303	4	0.002	$92.58	23.15
Average	995.20	72.75	0.073	24.37	7.40

Investing in social media marketing supplied by Red SEO shall greatly benefit your business and deliver results far better than the industry average in your sector. Using our copywriting skills, multimedia you provide and our superior knowledge of Meta Advertising metrical configuration, we always achieve a return on investment. Our results, on average, perform 101.91% than industry averages on social media:

Performance v Industry
Metric	Red SEO Average Performance	Industry Average Performance	Improvement
Clickthrough rate	1.47%	0.78%	188.46%
Brand awareness	$19.38	$22.50	13.87%
Brand engagement	$7.40	$23.77	321.22%
Average			174.52%

It is our unique writing style which reflects brands’ unique value propositions that achieves the supreme results demonstrated above. We make it easy to understand what your company offers its market and capture the value perceived in your multimedia and other creative assets during the process of displaying what your business provides: its products, services and brand.

If your business is interested in investing in social media marketing to grow your audience, sell products or services or communicate information about your brand on Meta (Facebook and Instagram)… ..and even YouTube and LinkedIn!), please inquire using the contact forms on our homepage or Contact page. We will need to know the monthly value of your social media advertising budget and provide multimedia content. Our fees can be read on the Pricing page.