The modern digital landscape embodies success via visibility and the realm of search engine optimisation (SEO) is characterised by two paramount components – technical SEO and link building. Understanding how these two shape your online success is a game-changer of titanic proportions.
Defining Technical SEO
Technical SEO addresses the non-content elements of your website, such as metadata, image alt tags and schema markup. Improving your site’s backend structure and foundation is a great way to get results and it makes sense that public relations related to your site are more-successful when the foundations are laid stronger. By ensuring a good crawling and indexing experience for the search engine spiders you directly impact your website’s visibility and improve your rankings.
The Significance of Link Building
Link building, on the other hand, is a process of acquiring hyperlinks from other websites to your own. It’s an essential aspect of SEO as search engines use these links to crawl the web and having high-quality links can lead to improved authority and rankings. It follows that making links on your site easily-identifable and easier to find (by implementing technical SEO) increases your performance in key SEO metrics.
The Basics of Technical SEO
Technical SEO begins with creating a solid foundation. This begins by optimising elements such as: metadata; including important keywords, proper internal and external linking semantics, coordinated navigation, image alt tags, a lightning-fast page load speed and rich snippets inclusion, to name a few. These aspects make your site user-friendly while also complying with Google’s search engine algorithm requirements.
The benefits of optimising a website’s technical SEO elements are profound. Doing this increases your website’s visibility, usability and crawlability. The end result is definitely increased organic traffic and it follows that higher conversion rates manifest too.
Implementing Technical SEO involves a process of professionally auditing a site for warnings issues and notices, rectifying them and continually investing efforts in link-building and afterwards. Your business’s bottom-line improves when you implement technical SEO.
The Results You Can Achieve With Technical SEO
The results from a well-executed technical SEO strategy go beyond just better visibility and rankings. Technical SEO provides a good user experience, leading to faster load speeds, lower bounce rates and longer session durations.
To emphasise the point, in a recent case study we ran with a Melbourne-based interior design franchise, sessions improved by an average of close to 10% per week (7.17%) and conversions improved by an average of close to 50% (48.43%) per week all quarter after the technical recommendations were implemented. This shows technical SEO optimisation is a great way to kick-off a SEO campaign.
The Basics of Link Building
Link building requires strategic planning to acquire quality backlinks and focusing on relevancy, trustworthiness and authority during research and development. Link building builds relationships between clients with news to share and publishers! Buying links involves techniques like email marketing, collaborations and/or press releases and content marketing.
Effective link building definitely improves your site’s SEO performance by increasing your site’s authority and, by consequence, visibility. It assuredly leads to more visitors due to better product placement (in Google) and, again, it follows that more conversions stem from effective link-building practices: proportionately. It’s worth noting that link building is sometimes referred to as ‘off-page SEO’, as a reference.
Implementation of link building involves identifying quality link prospects, creating great content, reaching out to influencers or related websites and monitoring your links for effectiveness.
Noteworthy Link Building Results
Link building results are extraordinarily impressive when implemented efficiently. A significant increase in website authority and improved site visibility occurs when links are gained and, as a result, increased organic traffic materialises.
One client of ours: a local alcohol franchise on Sydney’s Northern Beaches invested in a long-term link-building campaign of great success. The nature of the campaign budget meant links had to be earned properly and, of course, efficiently: using a mix of journos, bloggers and directory sites. Links on these sites publicise the bottle shops’ two locations and any promotions and sales management decided to run.
The link building campaign was incredibly effective and saw website domain authority jump by five points and, as a result, traffic increase by 1000 visitors per month – 20.26% in a season: Winter: Q4, 2024. Link building was the only marketing effort done in the reporting period, emphasising the campaign’s efficacy.
Conclusion
It’s evident that both technical SEO and link building play crucial roles in a totally successful SEO strategy. Getting technical SEO right provides an excellent foundation for the website and link building enhances it further by promoting valuable connections to improve visibility and authority. We’ll run a content study soon. Check back here for more results.
The integration and the unison of technical SEO and link building can yield phenomenal results, as illustrated by the case studies mentioned. So, the next step is clear – it’s time to start optimising your website with technical SEO and build quality link investments to scale up your digital presence. It’s time to leverage these powerful tools and let your website claim the digital spotlight it deserves.