Google Ads

If you’re looking to expand your online reach, generate more leads and increase conversions, Google Ads is the ultimate tool to achieve these goals. I use Google Ads to help you connect with the right audience and achieve exceptional exposure.

Google Ads, formerly known as Google AdWords, is a powerful advertising platform that enables businesses to display customisable advertisements on Google’s search engine results pages (SERPs), as well as on Google’s partner websites and apps. These ads are displayed to users who are actively searching for products or services related to the advertiser’s offerings. With Google Ads, you can capture the attention of potential customers immediately and very visually: at the exact moment they land on the page and look at your offer.

1. Search Ads: Search ads are text-based ads that appear above/below the organic search results on Google. Advertisers bid on keywords related to their inventory and advertisements are displayed when googlers search for those keywords. Search ads are highly effective for driving relevant traffic (clicks) and leads (events).

2. Display Ads: Google’s Display Network allows you to showcase visually engaging banner ads, interactive ads and even video ads on millions of partner websites and apps, including YouTube. Display ads are perfect for building brand awareness, reaching a broader audience and sparking excited interest in your products or services.

3. Shopping Ads: If you have an online store, Shopping Ads can significantly boost your sales. These ads display product images, prices and essential details from your e-commerce shop directly in Google’s search results when there’s a match, enticing potential customers to make a quick purchase.

One of the biggest advantages of Google Ads is its extensive targeting options, ensuring your ads reach the right people at the right time. Here are some key targeting features:

1. Location Targeting: I reach customers in specific geographic locations, whether it’s a region, city or country. This is algorithmically implemented and easily supported with local SEO. Location targeting is ideal for local businesses looking to attract customers where there’s potential to cater to a segment of wanting or needing profiles.

2. Demographic Targeting:  I may tailor your ads based on age, gender, synonymetric search patterns and more. Google’s algorithmic demographic targeting helps me refine your audience to focus on those most likely segments to buy products or contact you.

3. Remarketing and Audience Lists: I can reconnect with users who have previously visited your website or interacted with your ads. By creating custom display audience lists, I can deliver personalised, highly-visual messages to potential customers who have already seen your brand.

To make the most of your Google Ads campaigns, it’s crucial to continually monitor and optimise their performance. Here is how I do it:

1. Tracking and Measuring Conversions: I set up conversion tracking to measure the actions that matter most to your business, such as phone calls, form submissions, orders and subscriptions. Analysing conversion data allows me to refine my strategies and allocate your budget increasingly effectively.

2. Budget Management: I allocate your budget strategically across ad groups to ensure the best possible return on investment. I balance high-volume keywords with mid-volume keywords to streamline audiences into high-quality user segments. I regularly analyse the performance of each campaign and adjust budgets accordingly.

With Google Ads, you have the opportunity to put your business in front of an engaged and relevant audience, driving targeted traffic and achieving your marketing objectives. As your dedicated digital marketing partner, RedSEO is here to guide you through the intricacies of Google Ads, tailor winning strategies and help you unlock your business’s full potential online. Don’t miss out on this powerful advertising platform; contact me today for a free consultation and embark on your journey to digital success with Google Ads!

Still not convinced? Call me today to learn why Google Ads is so important in your industry. As well as Google Ads, I provide and offer freelance website design, SEO and social media marketing services. Call me now on 0416456873 or use my contact page to ask how my marketing service can benefit you.