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When you’re setting up your Google Ads campaign, one of the most important things you need to do is define your goals. Your goals will determine what kind of ads you run, where you show your ads, and how you measure your success.
Keyword research is the process of identifying and understanding the keywords that people are using to search for your products or services on Google. It is an essential part of any Google Ads campaign, as it helps you to reach the right people with your ads.
Setting up a Google Ads campaign can be a daunting task, but it doesn’t have to be. By following my guide, you can create a campaign that is effective and efficient.
Bid strategy and budgeting are two of the most important factors in a successful Google Ads campaign. By setting the right bids and budget, you can ensure that your ads are seen by the right people and that you’re not spending more money than you need to.
Once your Google Ads campaign is up and running, it’s important to monitor its performance and make adjustments as needed. This is called monitoring and optimisation.
After your Google Ads campaign has been running for a while, it’s important to analyse its performance and make refinements as needed. This process of analysis and refinement is essential for ensuring that your campaign is as effective as possible.