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Defining Goals for Google Ads
When you’re setting up your Google Ads campaign, one of the most important things you need to do is define your goals. Your goals will determine what kind of ads you run, where you show your ads, and how you evaluate the performance of your ads.
There are a few different types of goals you can set for your Google Ads campaign:
- Website traffic: This goal is for businesses that want to drive more people to their website. You can use this goal to track the number of website visitors an ad generates.
- Leads: This goal is for businesses that want to generate leads. You can use this goal to track the number of leads submitted through your website via an ad or calls to action contained within one.
- Sales: This goal is for e-commerce websites. You use this goal to track the number of sales or total revenue generated by your website via your Google Ads campaign.
It’s important to make sure your Google Ads goals are aligned with your overall business strategy. For example, if you need to increase brand awareness, then your Google Ads goals should be focused on driving traffic to your website and generating leads.
Finally, you need to make sure your goals are realistic. For example, if your business is new and you’re trying to generate high volumes of leads or sales with Google Ads, you’re setting yourself up for disappointment. Alternatively, if you are established in your market and are still focusing too much on brand awareness you may be missing potential buyers.
Here are a few tips for defining goals for your Google Ads campaign:
- Decide what goals you want to use: What do you want to achieve with your Google Ads campaign?
- Prioritise your goals: Not all goals are created equal. Segment your budget to create success according to your strategy.
- Align your goals with your overall business needs: Your Google Ads goals should be a part of your overall business strategy.
- Make sure your goals are realistic: Don’t set yourself up for disappointment by setting your goals too high or too low.
By following these tips, you can define goals for your Google Ads campaign that will help you achieve high-performing results.
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When you’re setting up your Google Ads campaign, one of the most important things you need to do is define your goals. Your goals will determine what kind of ads you run, where you show your ads, and how you measure your success.
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