Keyword Research for SEO
Keyword research is the process of identifying words and phrases people are googling when they search for information online. By understanding what keywords your target audience is using, you can optimise your website content to rank higher in search engine results pages (SERPs).
There are many different tools and resources available to help you with keyword research. One of the most popular tools is Google Keyword Planner. Google Keyword Planner is a free tool that allows you to research keywords, get insights into search volume and competition and create keyword lists.
Keyword Planner shows you a variety of data points, including:
- Search volume: The number of times a keyword is searched for in a given month.
- Competition: A rating given to each keyword based on how difficult it is to rank highly for it.
- Change in search volume: The change in popularity of a keyword three months or a year ago.
- Keyword ideas: A list of related keywords that you may want to consider.
Once you’ve gathered some data from Keyword Planner, you can start to evaluate the keywords that you’re interested in for use in your metadata and copy. Here are a few factors to consider when evaluating keywords:
- Average Monthly Search Volume (AMSV): You should choose keywords that have a high search volume, but not so high that they’re too competitive.
- Competition: You want to choose keywords that have low competition, so that you have a better chance of ranking for them.
- Relevance: The relevance is how closely the keyword matches your website content. You want your website to include keywords that are relevant to your product, service or blog, so that people who search for those keywords will find it.
Once you’ve evaluated your keywords, you can start optimising your website content for them. This includes using the keywords in your title tags, meta descriptions, schema, alt tags and throughout your website content. You can also use keyword-rich anchor text when linking to other pages on your website and external sites.
Keyword research strategy is an essential part of SEO. By following the tips above, you can identify the right keywords for your website and optimise your content for them. This will help you rank higher in SERPs and attract more visitors to your site.
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Keyword research is the process of identifying and understanding the keywords that people are using to search for your products or services on Google. It is an essential part of any SEO campaign, as it helps you to reach the right people with your Google listings.
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