Link-Building for SEO
Link-building is the process of acquiring hyperlinks from other websites to your website. The goal of link building is to increase the quantity of high-quality inbound links to a webpage. This increases search engine results pages (SERPs) ranking and generates referral traffic.
Why is Link-Building Important for SEO?
To explain why link-building is important I must dive into more detail regarding how they impact SERPs ranking. Google uses links as a way to measure the authority of a website. The more links a website has, the more credible it is perceived as. Basically, if an online publisher is willing to link to your content it shows that it is authoritative and that your request for a link was kind, courteous and convincing.
How to Build Links for SEO
There are a few different ways to build links for SEO. These include:
- Directory link building: There are loads of Australian directory sites out there that allow you to submit a website URL when building a profile. Assuming a directory site allows ‘dofollow’ (as opposed to ‘nofollow’) HTML tags on hyperlinks, you can gain a big SEO boost by building out directory profiles for your business. A simple Google search will identify a multitude of Australian business directory sites where you can build backlinks.
- Guest blogging: Guest blogging is a great way to get backlinks from other high-quality websites. When you guest blog on another website, be sure to include a dofollow link back to your own website in the copy.
- Content marketing: Creating high-quality content that is relevant to your target audience is one of the best ways to build links. When other websites in your industry find your content valuable, they will be more likely to link to it when you ask.
Link-building is a crucially important part of any SEO strategy. By following the tips above, you can build links for SEO and improve your visibility in search results. You can read more information about building links in my blog post, The Essential Guide To Link-Building for SMEs.
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SEO is complex. If you are interested in SEO for your website, contact Red SEO.
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Link-building is the process of acquiring hyperlinks from other websites to your website. For search engine optimisation (SEO), the goal of link building is to increase the quantity of high-quality inbound links to a webpage in order to increase ranking.