Localisation for SEO Performance
In today’s globalised world, it’s more important than ever for businesses to be visible in their local area. This means adapting your website and content to cater to your target audience in the local region.
Why is Localisation Important for SEO?
There are a few reasons why localisation is important for SEO. First, Google and other search engines now take into account the location of the user when retrieving search engine results pages (SERPs). This means that if you’re not localising your website, you’re missing out on potential traffic from nearby users.
Second, localisation can help you to improve your click-through rate (CTR). When your website is localised, it’s more likely that users will click on your website in SERPs because they’ll see that your business is close to their location.
Third, localisation can help you to build trust with your target audience. When you show that you’re taking the time to localise your website, it shows that you’re serious about doing business in their neighbourhood.
How to Localise your Website for SEO?
There are a few things you can do to localise your website for SEO. These include:
- Use local keywords: When writing your website copy, be sure to use local keywords. These are the keywords that people in your target market are likely to search for. They often contain a suburb or region.
- Optimise your website for local search: This means using local keywords in your website’s title tag, meta description, schema markup and image alt tags.
- Get involved in local communities: This is a great way to build trust with your target audience and drive traffic to your website. Get involved in local forums, social media groups, and other online communities and ask community members if they are willing to share a link to your website amongst their network.
- Set up a Google Business Profile: This is the best way to appear in relevant searches in your local area. A Google Business Profile is displayed in Google Maps and in search results and contains all your contact information.
- Translate your website content: If you are targeting an international market, make sure that your website content can be translated into the native language of your target audience.
Localisation is a fundamentally important part of any SEO strategy. By following the tips above, you can localise your website for SEO and improve your visibility in search results.
Contact Red SEO
SEO is complex. If you are interested in SEO for your website, contact Red SEO.
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