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Site Speed Optimisation for Small Businesses
In today’s digital world, where people have short attention spans and limited free time, having a slow website can be a major detriment to your business. A slow website can lead to lost sales, frustrated customers and a lower position in search engine results pages (SERPs).
It’s crucial to optimise your website for speed. Site speed optimisation is the process of making your website load faster in web browsers. There are a number of things you can do to optimise your website for speed, including:
- Use a content delivery network (CDN): A CDN is a network of servers that deliver your website’s multimedia content from the provider’s server closest to the visitor. Using a CDN helps improve your website’s loading speed for visitors all over the world.
- Minify your code: Minifying your code removes unnecessary whitespace and comments from your code, which can make it load faster.
- Optimise and lazyload your images: Optimising your images means using the right file format and reducing file size without sacrificing quality. Lazyloading your images ensures they are only loaded when a visitor has reached the section of a website containing them.
- Use a caching plugin: A caching plugin stores static files, such as images and CSS, on the visitor’s computer. This helps improve your website’s loading speed by reducing the number of requests to your server from the user’s browser.
- Remove unnecessary plugins and widgets: Plugins and widgets can add a lot of weight to your website, which can slow it down. If you’re not using a plugin or widget, it’s best practice to delete it.
- Delete past revisions to your site: Most content management systems (CMSs) store previous versions of your web pages in case you make a mistake whilst editing and need to revert to an historic copy.
By following these tips, you can optimise your website for speed and improve your visitors’ experience. This can lead to increased sales, improved SERPs positions and a more successful business.
Contact Red SEO
If you are interested in building a website and need help, contact Red SEO.
How to Build a Website
Bootstrap refers to a HTML, CSS and JavaScript framework that is used to create responsive, mobile-first web pages. It is one of the most popular web development tools in the world and for good reason. Bootstrap is easy to use, customisable and responsive, making it a great choice for small-to-medium enterprises of all sizes.
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Blogs are a great way for small businesses to connect with their customers, build brand awareness and generate leads. They can also be a valuable source of information for potential customers who are looking for information about your products or services.
In today’s digital world, where people have short attention spans and high expectations for speed, having a slow website can be a major detriment to your business. A slow website can lead to lost sales, frustrated customers and a decrease in your search engine ranking.